Carrying Multiple Brand Lines Without Confusing Your Buyers

There was a period in my career when I was carrying more lines than I could credibly explain. Each brand made sense individually. Together they told no story. Here is how to carry multiple lines the right way.

The accidental generalist trap

Build an identity as a rep, not just a brand carrier

Lead with the right brand for each account

The logistics matter more than you think

Commission tracking is non-negotiable

When to drop a line

TerritoryTrack